Paid Growth Strategist
Your ads look fine.
Your pipeline says otherwise.
I connect ad spend to closed revenue for high-ticket service businesses. Not more leads. More revenue.
Stillwell Motor Group
Stillwell Motor Group
Ad spend is rising.
Clarity isn't.
I've spent 5 years inside ad accounts across 6 platforms. The pattern is always the same:
You can't tell what's actually working
Platform dashboards show one story, your CRM shows another, and you're making budget decisions based on conflicting data.
Money is leaking and you feel it
Campaigns are running but nobody can confidently say which ones are driving real revenue vs. just generating noise.
Decisions take too long
By the time you get a clear picture of performance, the window for action has already passed.
Your ads aren't broken. Your system is disconnected.
"I stopped celebrating cost per lead the day I realized pipeline didn't change."
The Acquisition Engine
Platform-agnostic paid media management across Meta, Google, Microsoft, TikTok, LinkedIn, and Reddit. Focused on eliminating wasted spend and aligning campaigns with the entire downstream system.
The Conversion Bridge
Landing page audits, message-to-ad alignment, ICP pre-qualification, and funnel testing. The layer between your ads and your sales team that most media buyers ignore.
The Revenue Loop
Sales alignment, feedback loops, campaign-to-revenue mapping, and attribution tracking. Every dollar of ad spend maps to actual closed deals in your CRM.
The Acquisition Engine
Meta, Google, Microsoft, TikTok, LinkedIn, Reddit. I manage the platforms so you can focus on closing deals.
The Conversion Bridge
Landing pages, offer alignment, lead qualification. The layer between clicks and conversations that most teams skip.
The Revenue Loop
CRM attribution, sales feedback, campaign-to-deal mapping. Every dollar traced from ad click to signed contract.
Revenue Leak Analysis
The entry-point diagnostic. I audit your entire system and show you exactly where revenue is leaking. If I can't find 3 actionable gaps, you don't pay.
What happens when the circuit is connected.
Every engagement starts with a different problem.
3.42 to 5.58 ROAS by fixing what most media buyers ignore
$65K/month on ads globally. 12-person sales team. No attribution. Chaotic marketing-sales handoff. Fixed the system, not the ads.
Revived a dying account from 1 lead to 113 leads per month
Spending £6K/month. Collapsed from 216 leads to 1. Broken pixel, no retargeting, zero structure. Rebuilt everything from scratch.
Zero to 4.01 ROAS in two months with Facebook Ads
No ads experience, no landing page. Built the full funnel from scratch: research, positioning, VSL, UGC video ads, creative testing.
From zero to 5.79 ROAS by fixing targeting and follow-up
Generating inquiries but near-zero conversion. Refined targeting by car brand, built structured messaging flow, cut missed leads from 48% to 12%.
$5.7K ad spend to $77.7K revenue — 13.56x ROAS for a live summit
Level Up Your Listing Summit. Multi-channel strategy across Meta and Google Search. Identified the power buyer (Women 35–44, Instagram), built a phased creative calendar, and drove 99 ticket purchases with a $57.92 CPA.
Understand first. Experiment fast. Decide with confidence.
After 5+ years managing $5.7M+ in ad spend across 6 platforms, from automotive dealerships in Australia to a global publishing company across 6 markets, this is the process that works:
Full Picture
I map the entire landscape: every campaign, every channel, every step from ad click to revenue.
Deep Analysis
I dig into the data and the history. What changed? When did it break? What does the pattern tell us?
Clear Strategy
Based on data, not assumptions. Specific hypotheses. Measurable tests.
Test & Learn
Run experiments, measure what works, kill what doesn't, keep iterating. No set-and-forget.
I invest deeply in the right partnerships.
We're a great fit if you...
- Run a high-ticket service business ($2K-$25K+ per sale)
- Spend $50K+/month on ads and can't trace it to closed revenue
- Have a sales team but marketing and sales don't talk
- Want a strategic partner, not a button-pusher
- Value honest, direct communication
Probably not the right fit if you...
- Are still figuring out your offer
- Don't have a sales team or process
- Want someone to "just run ads"
- Won't share sales data or CRM access
The feedback that matters most.
Find out your Revenue Circuit Score.
See where your ads, funnels, and sales process are leaking revenue, and what to fix first.
Take the Revenue Circuit Score